Know Thyself: Data Driven Initiatives
As of 2021, “winging it” and guesstimations in terms of market and competitive intelligence is guaranteed to lead to failure. With the increasing importance of e-commerce in the wake of the COVID-19 pandemic, it has become absolutely essential for any viable business to understand the digital data flow in and around its industry. While capturing […]
The Medium is the Message: The Case for Strong Online Presence
For the last 30 years, we have experienced a world-changing event whenever a new decade has come around. The end of the Cold War. The 9-11 terror attacks. The 2008-2009 financial crisis. The COVID-19 pandemic. There is a clear before-and-after to these moments in History, which shift the paradigm as far as new normals go. […]
